It was a one-location studio shoot where we had to arrange projectors, equipment, crew, and soundproofing for an Amazon Web Services product launch. We rented a studio accordingly and soundproofed the space by cushioning the entire room with mattresses. Blackboard panels were set up for projections, and we carefully balanced the placement of the projector, cameras, and heavy lighting equipment to prevent the room from overheating. Setting up the space was a challenge, but the technical crew rose to the occasion and executed it seamlessly.

Shoot location : Kalina, Santacruz.